Maldives Tour 2012 – Day 1: South Ari or Bust

Maldives Complete visit tally

 

 

Friday 13th is my lucky day. I’m on my way to the Maldives for ‘Tour’ #3 and trip #10.

South Ari is the atoll with the 2nd highest number of resorts, but I have never visited there. This week’s trip will take me to 8 further ones there (as well as 2 new ones in North Male atoll). South Ari is renowned for its whale sharks and we are hoping to spot one of these stunning creatures. At least, we have a whale shark lecture booked at LUX Maldives.

Perhaps a bit of my father’s son. My Dad has been to 48 states and has decided in his seventies to complete the set. He only recently visited North and South Dakota, and in the autumn my parents have a trip to Mississippi and Alabama to tick off the final two. I’ve decided that I will take it as my life’s mission to visit every one of the Maldives resorts. There are 99 active ones (with 27 more offline or coming online) and I will have made it to 36 after this trip.

Off we go into the very blue yonder.

Best of the Maldives: Job Title – W Retreat

W Retreat Insider Mijung Kim

Best job ever. Well, at least the best job title. “W Insider” is the title for W Retreat’s service special agent whose mission is to target the very best experiences tailored to each guest. To some extent, it is a fancy name for a ‘Concierge’, but W positions the role as a bit more…

  • “You are the soul behind the brand and you bring it to life. We don’t call W employees ‘Talent’ for nothing. Creative. Exciting. Innovative. W Talent are naturally attracted to the Brand and they ‘get it’. W Talent are as unique as the Brand itself, and cultivate the witty, whimsical, cool W environment.”

The title is a standard position at W Hotels around the world, but Mijung Kim (see above) is the first appointee in the Maldives.

I put Mijung to the test to find me some real hidden gems about the W Retreat. I sort of fancy Maldives Complete as a ‘Maldives Insider’ for all the resorts. W Retreat is one of the resorts that I have been fortunate enough to stay so I have already ferreted out a league-leading 21 ‘Best of the Maldives’ pieces about the W. So I was curious to see what she came up with. Her first stab was a collection of fine recommendations that would have been ideal for a Maldives neophyte, but as a veteran I wanted something a bit deeper. So she shared some more hidden (and fun) tidbits of the island including [bird] security, pro snapper, natural medicine and ‘Angelina & Marilyn’.

Best of the Maldives: Bocce Ball – Club Med Kani

Club Med Kani bocce ball

 

 

This weekend featured the World Championship of Bocce Ball in Del Mar, California, but the champion bocca ball pitch in the Maldives has to be Club Med Kani’s. Anyone can throw a few balls in the sand and call it ‘bocce’. Kanu has chosen a select place under a sprawling palm canopy by the ocean’s edge. They have levelled out the sand pitch and marked it off with boarding on all sides. Finally, just for that added touch of official-ness, they have a special bocca ball stand in native palm-frond style.

 

Club Med Kani bocce ball stand

Best of the Maldives: All Suite – Jumeirah Dhevanafushi

Jumeirah Dhevanafushi suite

 

 

 

 

While many islands are diversifying their room types, others are focusing on certain categories. When I first started Maldives Complete, there were essentially 4 types of room categories – apartments, beach villas, water villas, and suites. Jumeirah Dhevanafushi this year launched the Maldives first ever ‘All Suite’ resort…

“The all-suite residences at Jumeirah Dhevanafushi recognise the individuality of luxury travellers and the significance of personal experiences in their lives. The uniqueness of each guest is reflected in the originality and amplitude of the interior design of the 38 spaciously apportioned suites. At the resort, there are two principle residence types, Revive and Sanctuary, each giving you a choice of breathtaking views of the Island or the Ocean accompanied by the liberating freedom that such space affords.”

(Thanks Adrian)

How suite it is.

Room Types Launched

Room Type Profile

 How to get more ‘Complete’ when you are 98% complete?

The Maldives Complete set of Profiles are currently 97.4% complete among active resorts. A ‘complete Profile’ is having all of the information and photos in the standard profile. Even when inactive resorts are included, the completion percentage is 93.5%. At that level, it becomes a rare occurrence to find information that we don’t have yet. We don’t want to fill Maldives Complete with useless stuff. There’s too much of that on Maldives websites already. But I think that there is one set of information that is becoming increasing important for prospective visitors and yet extremely hard to come by and compare…Room Types.

When I started coming to the Maldives and even to a degree when I started the site a few years ago, the Resort defined the rooms. Most of the rooms in a given resort were pretty much uniform. There was occasionally a ‘Presidential Suite’ for big spenders and VIPs, as well as the ever increasing number of Water Villas. But aside from those variations, if you chose a resort, you pretty well knew what the room would be like.

Not any more. Not just are the resorts becoming more diverse, but the rooms within each resort are also getting more diverse. So much so that a good number of islands have two distinct classes…one catering to 4-star and one at a 5-star level. Beyond that basic breakdown in standard, all sorts of other variations are being introduced…different sizes, layouts, features (eg. glass floors), pool/Jacuzzi option, etc.

You see the interest and the corresponding confusion on travel forums like TripAdvisor. More and more of the posts are less enquiring about an ideal ‘resort’ and more about an ideal ‘room’. With all of the diversity, a special room in one resort might be the perfect ‘room’ that someone is looking for even though most of the other rooms are not anywhere close.

To help with this new level of complexity, I have added ‘Room Type Finder’ and ‘Room Type Profile’ pages to Maldives Complete. They behave almost identically to the existing ‘Finder’ and ‘Profile’ features.

Many resorts have about a half dozen types of rooms. I’ve already written about Kurumba diversity topping 9 room types (and that doesn’t even include any water villas). But that was a few years ago and now about a dozen resorts offer that many types (or more). On average, about a 100+ resorts (I only include ‘Acrtive’ resorts) with 4-5 room types on average means about 500 or so Profiles. Again, the spirit of the Profile section is to provide a few of the key pieces of information and photos in a consistent manner for easy comparison. With about 10 pieces of core profile information per Room Type, that’s a potential 5,000 piece of information. Even at this early stage of research, we already have over 900+ photos. Nonetheless, of the core profile information, we currently only have 34% Maldives-Complete-ness.

The current pages are still pretty much in ‘Beta’ form. This means that I am sure there will be lots of gaps, mistakes, missing stuff, requested enhancements and even bugs. But best to get the current version out there so it can be whatever use it can be, and people can start to feed back to me with corrections and requests.

I have an number of enhancements already in the works. Information about the restrictions of children in the rooms which is a very key consideration for families interested in water villas where the rules can vary quite a bit about children allowed. Also, I am only about halfway through gathering the room ‘rack rates’ data so people can filter on pricing.

Special thanks to my research assistants Grace and Emma.

Best of the Maldives: Adults Only – Komandoo

Komandoo - adults only

For some, the appeal of the Maldives is its idyllic tranquillity and the idea of squealing kids running around cuts right through the heart of their paradise fantasy. For those, Komandoo now offers the Maldives’ first ‘adults only’ resort ith the highest minimum age of any resort…

Their website specifies

“Children below 18 years not allowed on the island. Children above 18 years staying at the resort will be charged as an adult.”

Some might say that limiting your customers is bad business, but ‘Seth-urday’ marketing maven Seth Godin argues the contrary. One of his great insights is about being ‘remarkable’ with ‘Purple Cows’ which make your product stand out. He argues that people need to be bold an brave to establish these distinctions even if it means alienating potential customers. This differentiation is a big challenge for Maldives resorts which number over 100 and yet all share the same turquoise waters and resplendent sunsets. A big motivation for my work on the ‘Best of the Maldives’ was to help prospective visitors identify differentiators that mattered to them in order to help winnow down this overwhelming selection of paradise. And if avoiding kids is one of those priorities, then Komandoo is the place for you.

Best of the Maldives: Viral Cameo – Conrad Rangali

Conrad Rangali Where the Hell is Matt

 

 

A real international and cultural treat perfectly timed to ring in the London 2012 Olympics with the Maldives featured with bodu beru dancing on a white sand beach by a tranquil lagoon next to a horizontal palm tree. Classic.

Conrad Maldives Rangali gets the honours of hosting the cameo here. I haven’t provided the time mark of the Maldives appearance in the video because everyone should watch the entire thing.