Best of the Maldives: Repeater Occupancy – Mirihi

Reethi Beach repeater occupancy

How do you measure paradise?

Kurumba’s business facilities remind me of my time at Microsoft in such rooms where we spent countless hours pouring over the numbers and scorecards. From the business perspective of a resort, a key metric has to be ‘Repeater Guests’. Not only are these the lowest cost customers to market to (you know them) and sell to (they know you), but anyone coming back for more is likely a fan enough to be recommending your product to others.

I saw this impressive high water mark for Reethi Beach on their Facebook page with ‘110’. Out of an occupancy of 200, that is 55%. That compares to another popular ‘repeater’ resort Kuredu who informs me that they have had about 160 repeater guest at a given time. Yes, a higher total, but out of their 570 guest capacity, a lower (though still boast-worthy) 28%.

But the tops I can find is Mirihi. Another popular favourite with a near cultish following. The ‘average’ 40-50% over the year and have hit 80% repeater occupancy.

What Else I Now Have Seen

Mirihi restaurant

After last year’s tour, I wrote one of the highest profile pieces of the blog to date called ‘What I Haven’t Seen Yet’. It got a bit of notoriety when the Maldives Tourism Promotion Board sent a copy of it around to resorts for their interest and local press felt that MTPB was taking my ideas (I clarified that I am a big supporter of MTPB efforts to promote tourism in the Maldives and they were welcome to my pieces).

During my recent visit, I came up with yet another list of stuff I haven’t seen, but might just appeal to a segment of Maldives visitors. But before I post that tomorrow, I thought that an update of the previous list was in order since I have NOW seen a few items on the list…

  • Golf Course – Shangri-la opened the biggest facility for golf yet.
  • Restaurant Deck – I said ‘Star Shaped’ as a way to optimise water proximity for the diners, but Mirihi’s circle is close allowing an inner ring and outer ring of diners to all have front and centre access to the water (see photo above).
  • Water Slide – This one was the marquee item item with the accompanying illustration on the post. Gili Lankanfushi does have one at its Private Reserve.
  • Gourmet Sausages – Sun Island and Lily Beach. Both chicken sausages, but nonetheless finally approaching the savoury quality that would be considered a standard good enough for an English fry-up.

A lot happens in a year.

Best of the Maldives: Beach Stargazing – Mirihi

Mirihi telescope

Maldives is famous for an abundance of stars. Not just the firm bodies of the jet set on the beach, but also a dazzling set in the firmament above.

With minimal light pollution and the many days of clear skies, the Maldives are a great venue for star gazing. Our family used to lie on the warm beach after dinner and just stare at the Milky Way washed across the middle of the sky.

An increasing number of resorts are introducing telescopes so guests can probe more actively into this heavenly display. Soneva Fushi has had its own entire observatory for a long time now. But, Mirihi offers a beach stargazing which is one of the best I have come across. Their 11 inch telescope allowed us to look at Saturn (complete with signature rings), Mars, Arcturus, and Alpha Centauri. What made the session distinctive was the Chief Astronomer Shareef who not only infused great enthusiasm and expertise, but also brought along his iPad astronomy apps. With them, he was able to take us on a tour of galaxies and the solar system in more detail and perspective with his masterful navigation through the colourful 3D universe

Over the next week is the Perseids meteor shower which is the best time on Earth to look for falling stars. If I see one, I will wish that I was back on the night time beach of Mirihi.

Maldives Tour 2012 – Day 7: Mirihi

Mirihi tour 3

Mythical Mirihi of Maldivian Magic.

I stepped off the transfer to Mirihi with the highest of expectations. Expectations built up from near frenetic fandom expressed in reviews and especially the TripAdvisor Forum. And the biggest compliment that I can pay them is that they met or exceeded those.

The most common question I get asked by people interested in my Maldivian expertise is ‘Which is the best resort?’ My answer is always, “There is no ‘best resort’, only the ‘best’ for you.” There are resorts of every shape, size and style to suit every personality, preference and passion. But if someone twisted my arm, one of the ones that would come to mind is ‘Mirihi’’. And I hadn’t even visited there yet.

It’s a champion on paper. Classic diminutive size. Affordable to mere mortals. Renowned house reef. Maldivian classic ‘feel’. What it really prides itself on are 4 aspects – Service, House Reef, Food, Ambience.

Service – Normally, I poo-poo resort claims of exceptional service. I find that that outstanding service is pretty pervasive in the Maldives. What I would say was distinctive were the smiles. Everyone had a big, bright, just short of laughing, sincere smile on their face. There is nothing like a smile to make one feel at ease. On a more pragmatic level, they claim that they have a very high staff/guest ratio (145 staff for 72 guest). Maybe not as concentrated as Jumeriah’s one butler per guest, but still heavily loaded for a non-super-premium property.

House Reef. Wow. A stunner like the Joan Harris of house reefs – voluptuous, colourful, strong. A blockbuster like the War and Peace of house reefs – interminable, shades of dark and light, complex twists and turns. At the water villas, Lori described it as ‘house reef on your doorstep’. The minute you step off the deck ladder and poke your mask underwater, you are surrounded by coral and fish. When we finished our snorkelling, she just sat on the deck stairs for 20 minutes flirting with a curious wrasse. While most water villas in the Maldives are perched on lagoon ledges with relatively sparse coral, Mirihi’s are right in the thick of it. Adding to the drama is the relatively unique topology. Most house reefs either plunge to a vertical drop-off or stretch across a horizontal plateau. Much of Mirihi’s is on a gentle 45 degree slope giving the reef a bit of dimension as it descends. Then, the coral stops in the relative shallows (12 meters) and you have white sand which is nice because it creates a contrasting frame for spotting critters passing by deeper down. The reason the island itself is so small is because the house reef dominates so much of it. Lots of treats, but one feature that struck me was the most blue tipped branch coral I have seen, both in aggregate and in individual monster clusters.

Food – Here was another area where I am quite discriminating. I like my food. I’m not so much a snob that everything has to be nouvelle cuisine fussiness. But I will distinguish between a ‘yummy’ and ‘wow’. For most resorts producing food on a large scale, just getting the majority of dishes to the ‘yummy’ level is quite a trick. I was duly impressed that everything I ate was ‘yummy’ (even ‘scrummy’) and there were a few ‘wows’ thrown in as well (notably their Lobster Dinner, more on that later).

Ambience – Mirihi is not perfect. The biggest and deliberate shortcoming, is the extent of infrastructure. Most prominently, no pool, but also no tennis court and limited other land sports and activities. And, shock, horror – no TV (except for one TV in the lounge for special events). But Mirihi has flipped this possible shortcoming into an advantage. They strive for a very simple minimalist ambience. Focus is on the experience, not the infrastructure. What they call ‘soft factors’.

Masterful.

Best of the Maldives: Lagoon Breakfast – Mirihi

Mirihi lagoon breakfast

If the lure of the Maldives is the pervasive surroundings of water, then after your morning bath or shower similarly encircled. If you want to have breakfast in the water rather than on the water, then you can enjoy your breakfast completely immersed at Mirihi. They offer a ‘Feet in the Water Breakfast’ for $68 per person which covers whatever the guest wants (not the ‘caviar’, but normal breakfast fare). Assistant Front Office Manager Bastian Singer describes…

“As you can see the table is directly set up at the shoreline and the guests really have the feet in the water during the breakfast. It’s mostly used for special occasions like birthdays or wedding anniversaries as there is as well a bottle of champagne included.”

We love the beach dining concept. From the beginning of our family’s trips to the Maldives, we loved to eat right out on the sand by the ocean’s edge. In the go old days, years ago, the resorts were pretty laid back and were happy to move a table out to the beach for you. Now, many of the resorts are even more happy and set up to do so, but they usually bill it as a special meal or service. I don’t begrudge the resorts for doing so. It is both a bit more of a kuffufle that would impede their operations if everyone did it every day. And it is definitely extra value. Now Mirihi takes beach dining a step forward from water’s edge to water itself.

Best of Maldives Online–Trip Advisor Destination Expert Recommendation: Athuruga

Spammie in Athuruga

The Reviewer’s favourite might be Cocoa Island, and the Forum’s favourite might be Vilamendhoo, but what is the Experts’ favourite?

The other thing I noted in my survey (looking at the past 6 months of Trip Advisor Maldives Forum posts) was responses by the Destination Experts (DE’s) to the question ‘Which Resort?’ (which is most typically followed by the response, “What is your budget?”). 

First, I must say that I was impressed with the range and balance of their recommendations.  After having visited 19 myself, I’m not sure I would be so balanced in my recommendations (we all have our favourites).

Despite the impressive balance of recommendations, there was a clear favourite…Athuruga.  It was both the top 2 DE’s top recommendation as they suggested it 13 and 7 times respectively. Their next most recommended resorts were Maayafushi (11) and Mirihi (10) collectively. Curiously, most of the Maayafushi suggestions came in the first 3 months and the Athuruga one’s more recently (a shift of sentiment?).  In total, 32 different resorts were proposed by the DE’s. Other favoured resorts include Dhiggiri (8 mentions), Vilamendhoo (6), Bandos (5), Kuramathi (5). The top DE recommended a total 24 resorts on 81 occasions (again, this is just counting those instances where a poster asked a very open ended ‘which resort’ question).

Also, a hats off to all the DE’s on Trip Advisor who do a pretty heroic job of answering the most repetitive and obscure questions with speed, expertise and often a bit of light-hearted fun.

Best of the Maldives: Football – Mirihi

Mirihi Astro-Turf Football Pitch

If you want to escape everything with your trip to the Maldives except beloved ‘footie’, then the most sympathetically fanatical resort is Mirihi who not only, like many, have their own football team, but also have their own astro-turf foot ball pitch. Guests are welcome to join in the games as reported by ‘librahi’ on this Trip Advisor report.