Best of the Maldives: Social Media Mob – W Maldives

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W Maldives - Rebok instagram 3

One resort with its own collection of Instagram luminaries is W Maldives:

  • “Reebok Women invited 12 ladies from Southeast Asia and the Pacific to W Maldives as the faces and voices of their #PerfectNever campaign in the region, with the aim of flipping the conventional notion of perfectionThese are influencers with a huge following on social media and admired for their flawless lifestyles. With the #PerfectNever campaign set in the perfect environment, the aim of the happening was to show that there are more to these women than the airbrushed images on their social media accounts – the grit and the determination that makes them human and ‘perfect’ in their own way.”

Already a top 10 resort for attracting Insgrammer fashionistas, this esteemed group of snappers add another 7.7 million followers to their tally. Rest assured that Maldives Complete will be featuring many of the snaps shared on their popular Instagram feeds in upcoming photoshoot collections, but if you can’t wait, here is the list of Instagrammer stars and their feeds…

W Maldives - Rebok instagram 1

W Maldives - Rebok instagram 2

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Best of the Maldives: Celebrity Instagram – Velaa

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Paris Hilton (USA) – Velaa

Nine years ago today, Instagram was unleashed on the world. Maldives Complete had already been on the web for nearly a year at the time. Instagram has come a bit further since ;-). It has emerged as the social media of choice for the celebrity and fashionista class. The photo-based platform suits the beautiful people crowd quite well.

Instagram has changed our world and even Maldives Complete. The “Celebrity Visited” field in the resort profile has been a part of the site from the get-go and was gleaned mostly from press reports and celeb sponsored visits travel pieces. But Instagram has turned both the information and photo op spigot full on. I introduced the “Fashion” section of the blog two years ago this month and it has rapidly grown to be one of the most popular features.

So who is the “Best of the Maldives” at attracting Instagram followers through its guests? Velaa – they have the largest total number of aggregate celeb guest followers (117,790,176), as well top (tied) position for most Top 20 guests (3, along with Four Seasons Landaa Giraavaru).

Here are few other fun figures about the sun-kissed figures…

  • Followers: Each cluster of an order of magnitude of followers all had between 300-400 fashionistas.
    • < 10k followers:     341 visitors
    • 1k – 10k:         454
    • 10k – 100k:    468
    • 100k – 1m:     347
    • > 1m:               106
  • Occupation – Entertainment was the dominant field here with creative and sporty type following.
 

RESORT

FOLLOWERS
1

Velaa

130,684,342
2

NIYAMA

108,835,373
3

Finolhu

57,357,484
4

Four Seasons Landaa Giraavaru

57,100,000
5

Cheval Blanc Randheli

44,084,145
6

One & Only Reethi Rah

43,016,283
7

Huvafenfushi

35,564,912
8

Six Senses Laamu

34,504,716
9

Four Seasons Kuda Huraa

23,093,022
10

W Retreat

13,266,346

 

OCCUPATION

FOLLOWERS
1

Singer / Musician

215,354,798
2

Model

201,904,735
3

Actress / Presenter

125,240,233
4 Blogger / Designer

99,388,622
5

Athlete

6,912,456
6

Dancer / Yoga

6,323,516

 

COUNTRY

FOLLOWERS
1

USA

130,684,342
2

United Kingdom

108,835,373
3

Russia

57,357,484
4

Barbados

57,100,000
5

India

44,084,145
6

Columbia

43,016,283
7

Thailand

35,564,912
8

Brazil

34,504,716
9

Australia

23,093,022
10

Philippines

13,266,346

 

INSTRAGRAMMER

COUNTRY

 RESORT OCCUPATION

FOLLOWERS
1 Jennifer Lopez

USA

 Velaa Singer

68,600,000
2 Rhianna

Barbados

 NIYAMA Singer

51,700,000
3 Shakira

Columbia

 Velaa Singer

42,700,000
4 Cara Delevingne

United Kingdom

 Finolhu Model

40,600,000
5 Bruna Marquezine Brazil Cheval Blanc Actress 22,600,000
6 Huda Kattan USA Huvafenfushi Blogger 15,200,000
7 Jacqueline Fernandez

India

 Four Seasons Landaa Giraavaru Actress 13,800,000
8 Rita Ora United Kingdom Palm Beach Singer 11,400,000
9 Victoria Beckham United Kingdom One & Only Reethi Rah Singer 8,900,000
10 Aum Patchrana Thailand Coco Palm Bodu Hithi Actress 7,400,000
11 Roe Huntington-Whiteley

United Kingdom

 Four Seasons Landaa Giraavaru Model 7,400,000
12 Zoe Sugg United Kingdom Ranveli Blogger 6,800,000
13 Park Shin-hye South Korea Soneva Jani Model 6,600,000
14 Davika

Thailand

 Club Med Finolhu Villas Designer 6,400,000
15 Kimberley Anne Tiamsiri Thailand Kanuhura Actress 5,700,000
16 Belén Rodríguez

Argentina

 One & Only Reethi Rah Model 5,600,000
17 Paris Hilton USA Velaa Model 5,600,000
18 Eva Gutowski USA Six Senses Laamu Blogger 5,400,000
19 Aliaa Bhaat India Four Seasons Landaa Giraavaru Actress 5,200,000
20 Sveta Bilyalova Russia LUX South Ari Atoll Model 4,900,000
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Best of the Maldives: Towel Scuplture – Club Med Kani

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Club Med Kani towel sculpture

Pin it!

I was inspired by the terry cloth creature above to take the plunge into the latest social media – Pinterest. Pinterest allows you to set up albums to share collections of photos. I’ve already featured room art a number of times including ‘Bed Decoration’ and ‘Bed Art’, but this particular piece (shared with permission from guest Vincent Benita) is by far the most elaborate and cheeky I have ever seen.

The piece made me realise that I regularly come across great examples of bed and room decorations and rather than constantly revising my ‘Best Of’ posts, it would be better to create an honour gallery where al my discoveries could be collected and showcased. I’m started with the following two ‘Boards’…

I was tempted to create a ‘Maldives Sunset’ Board since there are so many prize examples of those on the web, but I’m going to start with these first.

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Best of Maldives Online – Twitter Tweets: LUX Maldives

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LUX Twitter

The top Tweeter of the Maldives resorts is LUX with 1,665. Unfortunately, it might be just a bit too much noise and I’ve turned off my LUX feed, but if you need a regular drip feed of Tweets from paradise, then LUX Maldives is one to follow (also Maldives.net.nv’s feed – which has secured the coveted ‘Maldives’ tag itself – is very active covering a broad range of bits from across the Maldives).

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Best of Maldives Online – Twitter Followers: Conrad Rangali

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Conrad Rangai twitter

 

 

 

While Facebook dominates the social media landscape, Twitter is much more emerging territory in the ocean of social media. Especially for Maldive resorts where only 10 resorts have active Twitter feeds. They have on average 590 followers and 665 tweets.

The classic standard of popularity for a Tweeter are their Followers. And for the Maldives the king here is 1,446 for ‘Four Seasons’. This account, however, covers both Four Seasons Landaa Giraavaru and Four Seasons Kuda Huraa. So you could argue that it is really about 700 per resort. The Conrad Rangali has 1,364 Followrs (during my survey in January) just on its own so for now they would seem to be the un-asterisked crown.

#leadingtheway

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Best of Maldives Online – Facebook Input: Kuredu

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Kuredu Facebook

It’s all about the conversation.

That’s the conventional wisdom on social media. It’s all very well and good to put up your blog, Facebook page/group, and Twitter feed, but if no one engages, then you’ve sort of missed the point. The real acid test for successful social media is the ‘social’ bit. To what degree do people get involved with what you have to say? In blogs, it’s commenting and trackbacking. With Twitter, it’s Retweets and Replies. On Facebook, it’s wall posts and comments.

As such, when I was reviewing all of the Maldives resort Facebook pages, I decided to make note of the amount of non-resort comments and posts the page/group got. As I noted in my original post, the Maldives resorts average about one comment/post per day. But, the variation within that average is immense from some who get hardly anything to those like Kuredu who are a non-stop buzz.

Actually, for the period that I tallied (the month of January), Kuredu was the one resort where I simply had trouble counting all of the comments and posts, but I estimate that they we over 1,000! The next closest was Meeru with 213.

It wasn’t just the Wall activity either. As noted in yesterday’s post in Photos, Kuredu had held the runner up position for album contributions with 2,629 snaps. All of this online social activity is possibly an extension of their very strong ‘Forum’.

And not a single cat video nor motivational poster to be seen.

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Best of Maldives Online – Facebook Photos: Meeru

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Meeru Facebook Photos

A picture is worth a thousand words, and a good Facebook album can give you an insight out perspective of the resort.

After ‘Likes’, the next easiest measure to check out on a resort’s Facebook page is the number of Photos that Friends have posted. On this score, the Flickr of the Maldives is Meeru with 2,984 (as of the end of January). Today it is up to 3,030.

The next closest was Champa sister resort Kuredu with 2,629 (does Champa hand out cameras at reception or are they particularlt photogenic?).

Say cheese platter!

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