Best of the Maldives: Americans – W Retreat

W Retreat american

Independence Day! Well, American ‘Independence Day’. As it happens, the Maldives celebrate their independence in July as well (on the 26th and also from the British). On this American high-holiday, the place to be is W Retreat.

Americans have always been a bit of a minority visitor group in the Maldives. It’s just a bit far to travel (the other side of the world really), when the east coast folks have the tropical delights of the Caribbean on their doorstep and the west coast has the South Pacific. USA was not even in the Top 10 of visitor arrivals (in fact Switzerland and Korea sent more people to the Maldives than the USA) so there are no detailed, published stats for USA alone. But the Ministry of Tourism does breakout arrivals by region including stats for “Americas” of which the vast majority will be from USA. The Ministry reports 162 million ‘Americans’ visited in 2012 (compared to 534 million Europeans and 232 million Asians). The growth in recent years has been roughly on par with that of other areas showing that the Maldives allure is spreading literally all around the world.

The W Retreat tells me that about 7% of its guests are Americans, which is at least double the average across the country. The Ministry report says that Korea, (the lowest tracked country at #10 in share of arrivals) had 2.5% share in 2012 so USA has to be at least below that.

The American link by the “W” has nothing to do with the former President “George W”’s namesake, but starts with its parent, the Starwood group, one of the leading American hoteliers in the world. Americans are addicted to obscenely high service levels for which the W Retreat is renowned so perhaps that too is part of the appeal.

Best of the Maldives: Staff Community – Rihiveli

Rihiveliu staff quarters

From a vibrant online ‘tribe’ to one of the most distinctive resort communities – Rihiveli Beach. Another gem from Francisco (from the same email as the sandbank) also highlights the spirit of openness. In this case, the Rihiveli staff quarters.

“Staff quarters are open to the guests and make a sort of real maldivian villages (only men though) that you can actually go to and interact with the maldivian staff. Like having a local island visit on your resort island.”

We do enjoy the abundant hospitality that flows effortlessly from the Maldivian staff who work tirelessly to make our visits memorable and flawless. We enjoy our chats with them to appreciate more about their lives and their community. Rihiveli’s approach of opening up their quarters would seem to make a subtle but significant difference to the resort ambience where everyone on the island is together.

Best of the Maldives: Seth Godin – Mirihi

Mirihi - purple cow

Seth-urday today.

Probably one of the more bizarre Best Of’s I have come up with. The Best for Seth Godin.

Seth Godin is one of my favourite writers and one of the world’s top marketing maven’s. In many respects, his perspectives on marketing served to inspire much of Maldives Complete. He has written 11 books, a daily blog post and countless articles, presentations and ‘projects’. Most of his work revolves around the notion of finding and embracing your ‘raging fans’ (aka ‘tribes’). And while I have come upon passionate followings for a number of islands (Athuruga, Biyadhoo and Kuradu come to mind) none seem to be quite so fervid as Mirihi.

Furthermore, Mirihi operates and does a number of things straight from many a Godin books that reinforce and foster this fandom.

  • Purple Cows – The Maldives itself is a ‘purple cow’. Something truly ‘remarkable’ in all senses of the word especially in the ‘remarks’ that it inspires from people lucky enough to visit. In the 100+ strong herd of purple cows that is this archipelago paradise, it becomes a bold challenge to stand out even further. Mirihi has achieved it not with big, flashy ‘wow’ features (like underwater restaurants), but with a subtle combination of distinctive characteristics. It is more like a masterful blended whiskey capturing the ‘spirit’ of the Maldives than a single malt that stands out with a particular feature. Even Mirihi’s tag line reflects this individualised distinction – ‘Mirihi, a unique as you’. Though, I have to confess, it would have been fun if ‘Moo-fushi’ was my pick for ‘best purple cow’.
  • Firing Customers – By obsessively catering to your raging fans, Godin talks about ‘firing customers’. It would seem anathema to some businesses to explicitly turn away any business, but the point is that trying to be all things to all people simply turns away even more implicitly. For example, Mirihi ‘fires’ people wedded to poolside entertainment or their fix of television by having neither pool nor TVs on the resort. It harkens to my common refrain to my most common question posed to me, “What is the best resort?” I always respond, “There is no ‘best resort’, just the ‘best resort for you’.” Mirihi doesn’t try to be everything to everybody. It knows what it is and sticks true to that sense in both its operation and marketing.
  • Online – Godin is one of first and most prominent marketing authors to appreciate the power of the web for bringing together ‘tribes’ of enthusiastic customers. Not just bring the customers to the company, but bringing the customers together. For Mirihi aficionados, the place of congregation is the Trip Advisor Maldives Forum where Mirihi is often cited as a top choice among the aficionados.

Best of the Maldives: No Shoes – Gili Lankanfushi

Gili Lankanfushi - no shoes

All of the Maldives exemplifies ‘no shoes’ natural relaxation. Yes, some of the newer super premiums have introduced a little bit more formality with their posh luxury, but the best still maintain that informal and casual elegance. Dressing for dinner typically doesn’t mean footwear (though we like to freshen up after a day in the sun and salt and put on some of our more stylish attire for our Maldivian evenings).

The brochures and websites emphasize this barefoot ethos, but Gili Lankanfushi hits you over the head with it. The minute you step foot on their transfer boat, is the last step you will take in your shoes. Don your life jacket, grab your tropical refresher and then they hand you a canvas bag with the words on it “No News, No Shoes”. It is a shoe bag to put your shoes in immediately. They will take care of getting them to your room and then the idea is you don’t crack open that bag until you board the boat again on your departure.

I love this explicit approach. Not just because I come from America, the land of explicit directness, but because I think many people do need this direction and even prodding. The Maldives is so unlike any place on earth, many people have trouble accepting that it is actually as laid back and idyllic as it is. They think it is maybe a bit of marketing hyperbole and it takes them a few days for it to sink in that things truly as relaxed as promised. And it’s a shame that in those initial few days they’ve missed out on a degree of relaxation for fear that they were violating some decorum.

No confusion at Lankanfushi. They want their guests to start feeling the sand between their toes the minute they step off the boat.

Best of the Maldives: Turkish – Ayada

Turkey flag
Happy Turkey Day!

No not American Thanksgiving. But the National Holiday of Turkey, ‘Republic Day’. And the resort of the day is Ayada.

Ayada is owned and managed by a Turkish company and it reflects its Ottoman roots throughout the resort. From the Turkish Hammam baths to the Ottoman lounge

“From the serenity and tranquility of the Maldives to the vibrancy of a café in Turkey, Ayada Maldives showcases the beauty and unique experience of sipping authentically brewed Turkish coffee and specialty teas with a wide array of traditional shisha at the Ottoman Lounge. The lounge is reminiscent of a traditional café in Turkey with the Ottoman style furnishings complete with intricate light fixtures and low seating.”

?erefe!

Post Script – For a Turkish language website on the Maldives, check out www.maldivler.com.tr .

Best of the Maldives: Simplicity – Gili Lankanfushi

Gili Lankanfushi - no shoes

Simplicity is the ultimate form of sophistication.” – Leonardo da Vinci

Gili Lankanfushi seems like is as designed by da Vinci. A Maldivian masterpiece with artistic flair and clever creativity, but at its core a pervading since of simplicity. That quality is what draws so many people to the Maldives and back again in the first place. A week or more of the simple island life. A plot of sand and a palm tree. What more do you need?

And it all starts with no shoes. I mean, it literally all starts with no shoes. When the speed boat transfer welcomes you on board with its fresh juice in simple bottle, the very second briefing they do (after safety) is the ‘no shoes’ ritual. One of the great charms of the Maldives is the extent to which you can just go barefoot everywhere. The soft sand is not solely the domain of the turquoise seashore, but invades the reception, dining areas and pretty much every nook and cranny of the best resorts like Gili. On most of my Maldivian holidays, we take our shoes off when we get shown to our villa and we don’t retrieve them until it is time to check out.

Gili delightfully ritualises this ethos by inviting guests to remove their shoes immediately right on the transfer boat. (see above) The boat captain explains the ‘No news, no shoes’ ambience of the resort and hands out special little canvas bags for you to put your shoes in (so the staff can take you shoes to your room with your luggage). It has all warm and inviting grace of an Asian home. I always feel a bit more intimately welcomed in a home where you are encouraged to take your shoes off. I don’t wear shoes around my own house, and when I take them off in someone else’s, it’s like I’m at home myself. It is a smart move by Gili because no matter how obvious it seems to walk around shoeless, the practice so extreme in Maldive resorts and a fair degree uncommon in posh resorts around the world, that we see many people not really getting the hang of it until well into their stay by which time they’ve lost a few days of barefoot bliss.

I was intrigued to compare Gili with Mirihi which is a resort renowned for its simplicity as well and which I coincidentally also visited this tour. They are both stunning resorts made more so by this emphasis on no-nonsense naturalness. Curiously, they go about it from completely different directions. Gili is a big resort that simplifies by eschewing the little things; Mirihi is a little resort that simplifies by eschewing the big things. Mirihi has elected to avoid major items in their resort concept – TVs, pool, tennis courts. Gili simplifies by stripping away the little frills and trimmings. One of their big little touches is that they don’t garnish their drinks. No lemon slices stuck on ther side of the glass, no maraschino cherries with toothpicks in them, no little colourful parasols. All of the resort’s design reflects this approach of clean, straightforward, unadorned simplicity.

The aesthetic cousin to simplicity is nature. And nature is just as fundamental to everything at Gili. The striking seating made of tree root (see below) are found everywhere. I was regularly struck by the innovative ways in which they were able to incorporate a natural approach. They have air conditioning in the bedrooms of their villas, but otherwise all other areas (bathroom, lounge) are all refreshed naturally in the open air (which works well since all of Gili’s villas are over water). Even the coat hangers in the closets are made from sticks and coconut hemp rope.

The ‘No Shoes’ custom is just the tip of the thila to a deep and colourful simplicity that permeates Gili Lankanfushi. This simplicity is the heart of their concept and is reflected in every little detail. I won’t go into to many details here because I want to write about several as their own ‘Best of the Maldives’ features in the future

Gili Lankanfushi exemplifies simple rustic elegance.

Gili Lankanfushi - seating 2

Best of the Maldives: Softness – W Retreat

W Retreat tshirts

W Retreat is the cashmere of Maldives resorts. Soft, cozy and luxurious.

A bit of an off-beat recognition for a resort that does pride itself on off-beat stuff. But it is just so evident. When my wife Lori and I visited the W this summer, we were stuck by the quality of materials used in general, but especially the sheets (which have super high thread counts).

I thought that it would be a fun piece to do today being Easter which is all about soft, cuddly things like baby chicks and bunnies not to mention silky smooth chocolate to savor.

The GM of the W (GMW?) Lauren Kritzinger knew my pet peeve about resorts not having good t-shirts for sale. So he was gutted when their revamped styles had not arrived when we visited. I let him off the hook and took his word for it that they would be good. But, not content, Laurens sent me a couple of samples of the new product (see picture above) when we got home. And yes, the t-shirts are truly distinctive. And that is from a resort t-shirt connoisseur. Nice simple styling, but most distinctive is the material. The cotton is such a fine grade it is like silk. Not only do they feel fantastic, but they are lighter weight than any other t-shirt I have ever come across. Just right for the toasty sunshine of the Maldives.

Soft shirts, soft sands, soft bedding, soft music, a soft touch with their obsessive service and even free soft drinks every few feet.

Best of the Maldives: Laughter – Club Med Kani

Club Med Kani shows

 

 

If you like a good laugh, then Club Med Kani is the top yuckster hang out in the Maldives. While tranquillity and quiet seem to the norm and aspiration for many Maldives resorts, I was struck by the truly boisterous energy (in the main areas…there are plenty of peaceful areas across the island) at Kani when I visited. Laughter in pool, in the games area, around the bar.

But the in the evenings, the resort undertakes its most ambitious humour with regular comedy shows. First of all, putting on comedy to a mulit-cultural crowd is a massive challenge. There is of course the language issue not mention the various cultural variations prevailing senses of humour. As a result, the entertainment does tend to devolve to the lowest common denominator of slapstick with liberal use of the language-independent mime. But beyond these fundamental challenges, I was stuck by the enthusiasm with which the guests embraced these shows. At many resorts, entertainment evenings are a tick-in-the-box distraction that draw a few semi-interested guests. But at Kani, the purpose-built the theatre area is regularly packed out with a lively audience.

LOL!

Best of the Maldives: Sandcastles – Kuredu

Kuredu sandcastle 1

If you need a visit from Mr. Sandman, then Kuredu has its very own. But he has nothing to do with sleeping. Unless it is a sculpture of a sleeping lady with a horse (?) like the photo above. A whole collection of sand scuptures were created on Kuredu by on of their chefs at the Far East restaurant named Dej. His other works (which you can see on Kuredu’s Facebook gallery) include

The executions are not just masterful, but the subjects are creative concoctions in their own right. The pieces reminded me of my younger days growing up by the beach in Ipswich, Massachusetts which held celebrated annual sand castle making contest. Below is a snap from the Lori and I assistned our artist friends George Karalias and Peter Manos put together a team to build the climactic scene from the ‘Grinch That Stole Christmas’.

Crane sandcastle 3

Best of the Maldives: Ex Pats – Hulhule

Hulhule bar

Oxymoron – a word that appears self contradictory. Like ‘losing Patriots’ or ‘local foreigners’. In a world championship every bit as ‘Super’ as the hype (which is a tall order in the USA), the ‘Pats’ (my hometown team) fell short of the mark in the final minutes on Sunday.

For anyone perplexed by why ‘American Football’ (aka ‘NFL’) is bigger than all other sports combined in America, I highly recommend (for those who have access) the BBC iPlayer’s recording of Super Bowl XLVI for an illustration of what makes American Football the sport with the most drama and athleticism in the world at minute 2:17.

For those players making this pinnacle game their career denouement and looking for a place to chill in the Maldives, Hulhule is the place to go for ‘Ex Pats’.

‘Expatriates’ that is. Hulhule Hotel is a popular watering hole for various Male and other island ex-pats and resort workers who converge on the big city. But as Male is dry, the foreigners seek a place to imbibe and the hotspot of choice is is Hulhule hotel which has a liquor license.

So if you want an insider’s view with an outsider’s perspective of life in paradise, then stop on into Hulhule for a chat with some of the semi-locals.