World Travel Market 2016

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WTM 2016 Maldives

Yesterday I got to take my annual train trip to the Maldives. Well, the Maldives booth at the World Travel Market (WTM) London. The ExCel centre event is a chance to both catch up with a range of Tourism Ministry and resort staff as well as to meet new faces on the scene. Above is Maldives veteran Kat Anthony (above centre) of imminently opening Milaidhoo resort who I have known for years.  In fact, she has been such a long time resource for Maldives Complete, that I have added a “Kat Anthony” tag to the blog.  She is flanked by a new acquaintance, Amila Handundwala (above left), of another new resort, St. Regis Vommuli.

It was great to learn about some of the newer resorts – St. Regis Vommuli, Milaidhoo, Furaveri, Cocoon, Dhigufaru, Malahine Kuda Bandos, Kandima, Ozen, Outrigger Konotta. The hot atoll appears to be Dhaalu with a murmured 12 new resorts scheduled for development (including several from the NIYAMA family).

Lots of colourful material to add to the profiles over the next few days and some great “Best of the Maldives” material ferreted out. Stay tuned for even more exciting developments from paradise.

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Best of the Maldives: Maldivian Female DJ – Angie

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Amilla Fushi - Angie DJ

Another way to get the evening rockin’ is a bit of lively (or soothing) music. Many of the resorts will offer DJs who can provide a personal touch to the playlist. They often read the crowd and adapt the music they play based on how people are responding and the vibe. One of the top DJs in the Maldives is Aminath Fazleena Abbas. While some resorts jet in DJs from around the world, “Angie” (as she has been classed since a young age) hails from her hometown of Male. She might just be the top female DJ in the Maldives (DJing has been a bit of a male dominated domain as only 2 of DJ Mag’s Top 100 DJ acts are women. And curiously, both acts are duos). Maldives Complete caught up with Angie for an exclusive interview into the world of bopping in paradise….

1. How did you get interested in DJing?
I have always had interest in music and dancing, during my studies abroad i used to watch a lot of DJs perform and get fascinated by how they controlled the crowd through music. The thought crossed my mind through observation i would say.

2. What was your first gig?
My first gig was held in Kuda Bandos island for a crowd of around 200 people.

3. Where was your first resort gig?
Dusit Thani Resort for New year 2013

4. What was your biggest gig?
‘Cupid’ event held in Buba Restaurant and beach club Sri Lanka for a crowd of 2500.

5. What advice would you give to other Maldivians interested in DJing?
If you have passion for DJing, Learn, Practice and work towards it.. With effort you can yield big results in any walk of life.

6. What’s the hardest part about a DJ gig?
Interruptions during performance and trying to please crowd of various tastes.

7. Which big name DJs do you admire?
Chemical brothers, Nina kraviz, four tet..

8. What other resorts have you performed at?
Velaa, Taj Exotica, Anantara Digu, Anantara Naladu, Amilla Fushi, Como Maalifushi, One and only Reethi Rah, Soneva Fushi, Sun Island, Cinnamon Dhonveli , Fihalhohi , Cinammon Hakuraa

8. Do the resorts differ in terms of what sort of music/performance they are looking for?
There is just a handful of resort where i could play genres i want. Usually resort either prefers commercial dance music or chill-out, deep house genres. I have noticed that most high end resorts prefer the latter.

9. What is your personal favourite dance song?
Challenging question as there are too many songs i love.. These are few I am into these days:

  • Daniel Portman – The reason
  • Peniciline – Alberto Feria alvaro
  • Droplex – Dance

10. What is your go-to song to get people dancing?
Deorro, TJR, Bassjackers

11. What are your 3 most requested songs?
Commercial dance music artists like Pitbull, Rhanna, Nicki Minaj

12. What are your 3 favourite romantic songs (for those honeymooners)?

  • Disclosure by Latch
  • Praise You by Fatboy Slim (Maribou remix)
  • Stolen Dance by Milky Chance.

13. What are your 3 favourite “chill out” songs (reflecting the soothing vibe of the Maldives)?

  • Bungalow by Boy Tedson
  • 65 percent by Kaya Project
  • Stuck in a dream by Soulavenue

Amilla Fushi - Angie DJ 2

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Most Clearest Waters

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Maldives clearest waters

The Weather Channel has come up with a list of the “The 50 clearest waters in the world”. Maldives comes in at a sparkling #5. But of the selections that pipped it, the Maldives is the largest area…

  1. Cook Islands
  2. Cocos Island
  3. Curacao
  4. Five Flow Lake (China)

Cook Islands is 91 square miles while Maldives is 115 square miles. So, you could say that the Maldives has the most ‘most clear’ water in the world.

I always thought that it was down to (a) reefs sheltering the inner atoll reducing sediment being stirred up from big currents and waves, and (b) coral reefs serving as a natural marine water filtration system.  But I came across this post, “Why Crystal Clear Water in the Maldives“, which gave 3 different reasons – (a) geographic location in the ocean (dark water dragged out from deep), (b) plankton giving the water a different hue, and (c) warm water providing higher density.

So I conferred with one of my favourite Maldives marine biologists, Verena Wiesbauer for her thoughts on this claim.  While I thought that the corals contributed to the clarity (as water filters), it turns out it’s more like the other way around (the clarity contributes to the corals)…

“Corals don’t like too many nutrients in the sea; they need only the sunlight to survive.  Whenever there’s a high occurrence of plankton, the water becomes milky. But that happens too when sediment gets stirred up by ocean currents.”

I’ve added a new tag to the blog for “Best in the World” for posts (like this one) about the Maldives destination global superlatives.

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‘Tis the Season

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Maldives season graphic 1

Whale Shark season, Manta season, Whale Shark season, Manta season…

When (and where) to see Whale Sharks and Mantas are right up there in the Top 10 List of Frequently Asked Questions about the Maldives. A number of answers abound on the web especially in the TripAdvisor Maldives Forum, but none so illustrative as Moosa Fulhu’s 3 slides posted on the “Marine Biology in the Maldives” Facebook page.

May all your seasons bring tidings of majestic pelagics.

Maldives season graphic 2

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Non-Dedicated Resort Islands

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Maldives Complete - resort finder dedicated

One of the aspects that distinguishes the Maldives as a destination (and often confuses new visitors not familiar with the lay of the land/sea) are the dedicated resorts islands.  On almost all cases, a “resort” and an “island” are a 1:1 mapping.  “Tourists Only” resort islands if you will. Most are so dedicated that they don’t really allow guests to come from other islands or visit from things like passing cruise ships.

This is not always the case, though.  There are a number of hotels and possibly what one might to refer to as “Resorts” on islands that are not dedicated. One big implication for being on a “shared” island (ie.  shared with local population) is that the resort will be unable to serve alcohol.  With its Muslim culture, alcohol sale is only allowed on dedicated islands.  Barefoot has found a way to accommodate its guests with a special “off shore” license for a boat bar that only its guest can access (in essence, a dedicated “island” of a floating craft).

A few new properties have emerged in “hotel” category on a “non-dedicated island” that seemed reasonable to add to the Maldives Complete database.  They are big enough and high enough quality to offer a reasonable alternative to some of the resorts. I have spent time in many of them, visited a few more, and in general have a good appreciation of the considerations for a good hotel from my regular worldwide travel.

I am continuing with my decision to not cover guest houses.  There are so many of them, there is little information on the Internet about them (which I depend on for research), and I personally have never stayed in one so I don’t feel I can offer editorial insights about the experience or what to look for.

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WTM 2015

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Bruce Lynn - WTM 2015 Maldives stand

The World Travel Market is my annual Maldives “meet-up” to take me out of the digital domain and spend some face time with resort folks. Surrounded by the towering graphics of the Maldives Marketing Public Relations and Marketing Corporation’s stand, it is a tangible and live escape from the onslaught of dreary British winter.

Resort Changes – The show is always useful for me to find out more about the newer properties both recently launched and upcoming. I got to meet with such fledglings as Atmosphere Kanifushi, Amari Havodda, Cinnamon, Canareef, Outrigger Konotta, Amilla Fushi and Hurawalhi.  I also chatted with old friends. Some have moved to new properties (like Thanos Lionsatos from Dusit to Banyan Tree or Zafer Agacan from Ayada to Amari). Some shared with me their expansion plans for upcoming new developments (eg. Centara has 5! properties in the works).

Marketing Changes – The other trend I noticed among the marketeers converging on ExCel, was the surge in interest in “blogging” (ie.  YouTuber vlogs, Instagram, lifestyle blogs).  As I noted in my “beauty of the Maldives” research, the photogenic young women writing and snapping colourfully about food, fashion and flying around the world is surging in both numbers and readership.  I even met one who had stopped by the Maldives stand (Alina Lisina of Trip Temptations).

Of course, the buzz around the booth was the recently declared “30 day state of emergency” which has spooked lots of prospective guests. All world travellers, especially to remote and exotic destinations, always need to be vigilant about all sorts of security and safety issues. But I feel quite strongly that this declaration does not indicate any substantive danger to any guests. It seems more akin to the “Patriot Act” the USA enacted as a way to exercise more security controls and checks (eg. like airport security).

bruce Lynn - WTM 2015 Maldives stand 2

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How Much Does a Sunset Cost?

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Maldives resort sunset premium table

$200…Your own privately enjoyed sunset will cost you $200 (that’s per sunset).

If there is one thing that rivals snorkelling as the “main event” in the Maldives, it is the sunsets. Time for bats to start stirring overhead, servers to bring out the pin coladas, and gadget guys to grab their SLRs and get as many additions to their Flickr account as they can manage (while their female companions “enjoy” the sunset alone with their cosmopolitans…and the bats).

Sunset facing rooms are so much more in demand than any other side that most resorts have now instigated entirely different room categories for westward facing villas. In fact, sometimes the designation is as simple as “Sunrise Beach Villa” and “Sunset Beach Villa”.

So with Maldives Complete’s uniquely comprehensive database of resort room types, we can filter out such room types at resorts that have explicitly differentiated between “Sunrise” and “Sunset” variants. Comparing just how much of a price differential there is, we can estimate ‘how much does a sunset cost?’

In some cases a direct comparison is possible, but in others it is more complex. With the sunset side being more desirable, sometimes resorts have put more appealing larger rooms on that side. So at the very least, for an apples-to-apples comparison, I would need to do price-per square metre. Some resorts go so far as to significantly upgrade the sunset category so when I spotted that I removed them from the sample.

On average, a sunset costs about $200 per night. Now this total includes a range of resort from value 4-stars to some super-premium 5-star+ properties. I came up with 18 room comparisons in my sample. The specifics varies a fair amount…

  • Most Expensive Sunset ($) – Four Seasons Landaa Giraavaru,
  • Most Expensive Sunset ($/sqm) – Four Seasons Kuda Huraa, $4.76.
  • Most Expense Sunset (%) – Vilu Reef, +47%
  • Least Expensive Sunset ($) – Ayada, -$71 (but smaller room). Vadoo is the cheapest “same size” room at a $28 premium.
  • Least Expensive Sunset ($/sqm) – Jumeirah Vittaveli , -$0.38 (actually has a cheaper cost per square meter for their sunset room…the room costs more than the sunrise equivalent, but it is even bigger in size).
  • Least Expensive Sunset (%) – Jumeirah Vittaveli , -4%.

[NOTE – Prices indicated are based on research within the past year and represent the approximate cost for a Bed & Breakfast rate in US Dollars in mid-February. Prices do vary considerably with special offers, availability, etc]

The Maldives isn’t the only place in the world where sunlight is valued. In fact, much of the Western world has contrived the system of “Day Light Savings” time (which takes place today in the UK and next week in the USA). Its name implies like it is some sort of very short-term solar layaway plan. Unfortunately, you just borrow one hour from the beginning of the day and have to pay it back later that same day.

The notion was devised to help the farmers maximise daylight that they worked the fields in the summer. Maldives resorts do the same thing. Basically trying to optimise the “main event” sunsets around mealtimes. “Resort time” is usually different to “Male time” (despite being on the same longitude) and some further random variations added on. So in the Maldives every day is “Day Light Savings” time. And maybe Maldives sunshine is a bit more precious so every second saved is a good thing. Still, it can be a bit confusing and even frustrating especially if you are island hoppers like us (and others it seems from the brilliant movie parody trailer below)…

Daylight Savings movie trailer

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Reasons to Visit the Maldives

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Monica Byrne Wickey Maldives

“Who would have thought to find a place so perfectly placed between the ocean and the sky.” – Billabong model/surfer & singer/songwriter Catherine Clark

World Tourism Day today. And there is no better place for a tourist to go in the world than the Maldives. That is why the Maldives features so prominent on so many bucket lists. In fact, a recent UK survey showed it to the the number 1 bucket list destination – “Great British bucket list! Buying a holiday home, driving Route 66 and a trip to the Maldives top list of things to do before we die”

The reasons for this aspirational popularity were enumerated in a Yahoo piece “10 Reasons To Visit The Maldives At Least Once In Your Life”.

My own list of reasons is a bit more succinct…

  1. Other-worldly seascape of blue tapestry
  2. Iconic plot-of-sand-with-palm-tree islands
  3. Life aquatic intimacy (best snorkeling in the world and world class diving)
  4. World-class surfing
  5. Stylish beauty

The picture above of surfer Monyca Byrne Wickey seemed to encapsulate just about all of those points.

At its heart, it is a tropical beach holiday. If you are from the Atlantic, then it will share many qualities with a Caribbean holiday, and if you are from the Pacific, it will share many qualities with South Pacific island holiday.

But its landscape/seascape are truly unique. Located at that magic sweet spot just above sea-level as Catherine Clark so poetically describes. Not mostly beneath the water line (like the Great Barrier Reef and Red Sea), nor towering above it (like the South Pacific and most of the Caribbean). It’s the closest you can be to the ocean without actually being in it (unless you want to be).  As we’ve heard from friends and experts who travel the world, “[name your tropical paradise] is great…but it’s not the Maldives.”

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“Marketing and Differentiation: How do you choose?”

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Hotelier Maldives

I try to help.

Most of the material on Maldives Complete is aimed at helping prospective visitors to the Maldives decide on the best resort for them (my response to the question I get asked most frequently…”there is no *best* resort overall, just the ‘best’ one *for you*“). As I’ve discussed many times, I’ve leaned towards more of the underserved groups like families going to there, but over time I’ve covered just about all niches including the mainstays of honeymooners and now, especially after the Dive Site database addition, divers.

One group that I also help where I can are the resorts themselves. A number of resorts follow the “Things I Haven’t Seen Yet” series. I always have delightful, extended chats with the resort management and the Ministry of Tourism when I visit. After nearly 20 years of visiting and over 50 resorts visited, not to mention my countless hours of on-going research and input from the website fans, I have many thoughts and perspectives about the Maldivian experience.

A number of resorts will often pitch me that their resort is a “Best of the Maldives” candidate for some special feature only for me to deflate them by citing several resorts who offer the same thing. On the other hand, I always uncover unsung treats on their island that they didn’t even know was unique in the Maldives. My island tours are like mini treasure hunts for me seeking out these overlooked gems as well as missing (incomplete!) data and photos of the property.

Recently, I was invited to do a guest piece by one the leading publication for the industry, Maldives Hotelier – “Marketing and Differentiation: How do you choose?” It discusses a principle at the heart of good marketing, the destination of the the Maldives itself and any self-respecting resort – “distinction”. A big nod to Seth Godin “Purple Cow” thinking about being “remarkable” as well as other tips I have noted during my travels here and elsewhere. And all about finding both the gems on your property as well as *being* the best resort for maybe not everyone, but certainly for many.

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World Travel Market 2014

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WTM 2014 Katherine Anthony Ayada awards

While Maldives Complete is my virtual world outlet for experiencing a bit of paradise when sequestered in the damp and dank boroughs of Britain, but once a year I get to inject a bit of real-world Maldives into my life. That is the annual World Travel Market where the Maldives Marketing and Public Relations Corporation comes to town with its marquee stand.

I always visit to saw hello to a few MMPRC and resort friends. But this year brought the added bonus of a “meetup” with some of the TripAdvisor Maldives Forum digital comrades. Pictured above is the TA and Maldives veteran Katherine Anthony holding the two awards won by her resort Ayada – “Leading Resort in the Maldives” and “Leading Water Villa Resort in the Maldives” (big congrats “KatfromAyada” and Ayada).

Joining us were Christine Aldridge of No Shoes No News Travel and Amit Patel of Simply Maldives. We all went out for a post-show nosh-and-natter catching up on all things Maldivian. Going around the table for the resorts sharing our perspectives – between us we had visited over 130 resorts (with obviously a lot of overlap). We whipped round sharing our superlatives like which resorts surprised us the most (in a good way) – Gili Lankanfushi, Soneva Fushi, Bathala, KATH, Komandoo.

The big news of WTM was the Thumburi guest house island project. It looks like an inspired initiative to have your cake and eat it too for both guests and Maldives entrepreneurs. It provides an island and infrastructure to reduce the costs of development and required investment so smaller businesses can investi in Maldives tourism. It also provides scale, diversity and competition to provide high-quality, but value-priced properties for the middle market aspiring to enjoy Maldives paradise.

I got to connect with some new resorts – Embudhoo, Equator Village, Summer island, Sun Siyam Iru Fushi, Diamonds Athuruga and Thudufushi, Barefoot, Centara, and Ayada (obviously).

A little virtual sunshine in my week. Maybe not the palm trees and pina coladas, but I still got to bask in wonderful smiles and gregarious warmth endemic to the Maldives at least for a day.

This post has a new category tags to the blog for “WTM” as this is now the 4th instalment of Maldives presence here.

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