Best of the Maldives: Lip Enhancement – Soneva Fushi

Soneva Fushi - lip enhanceent

For that jellyfish-stung, fish-like pucke for your Instagram kissesr, Soneva Fushi’s spa offers lip enhancement treatment:

  • “To deliver plump yet natural looking lips, nanoneedling with PRP is used to provide a gentle exfoliation to the lip area while reducing lines and Fordyce spots. The injections also work to stimulate collagen within your lips and leave you with a youthful, plump effect.”

Best of the Maldives: Turtle Rehab Centre – Joali Being

Joali Being - turtle rehab 1

In a destination where the salutary effects of warm sunshine and remote tranquillity are complemented by gentle waters, wellness spas and programmes are standard fare in the luxury segment. Joali Being is the first Maldives resort to base its entire proposition around the wellness concept. And, the wellness is not just for its human guests, but also for its aquatic ones as well. Specifically, sea turtles who are treated at its Raa Atoll Sea Turtle Rehabilitation Centre (thanks Paola):

  • Serving as a step-down facility of the Olive Ridley Project’s Marine Turtle Rescue Centre in Baa atoll, the new Sea Turtle Rehabilitation Centre in Raa atoll at JOALI BEING is used for the rehabilitation of long-term sea turtle patients who are not in need of the intensive veterinary care received at the rescue centre. Sea turtle patients will be transferred here from the Olive Ridley Project’s Marine Turtle Rescue Centre when they are nearing their release back to the ocean after treatment by the veterinary team. During their time at the Raa Atoll Sea Turtle Rehabilitation Centre, patients will continue to receive care from the resident Sea Turtle Biologist, Mohamed Shah, under the direct supervision of the Olive Ridley Project’s veterinary team…Patients admitted to the Raa Atoll Sea Turtle Rehabilitation Centre will undergo different types of customised rehabilitation such as Targeted External Weight Therapy (TEWT), dive conditioning and supervised exposure to enrichment devices.”

And like the increasingly high spec spas of the luxury set, the turtles are treated to their own stylish surroundings with an artistic likeness (the hallmark of its sister property, Joali).

Joali Being - turtle rehab 2

Best of the Maldives: Petting Zoo – Oaga

Oaga - petting zoo 1

The Maldives is famous for its underwater menagerie of marine critters, but no resort has as many land critters as Oaga. A range of cute and curious animals can be found across the Maldives islands from local flying foxes and push-up-manic litt’l lizards. Some properties have some domesticate imports like cats and bunnies. But Oaga has an entire petting zoo which includes:

  • Bunnies
  • Goats
  • Chickens
  • Ducks
  • Macaws
  • Parakeets

One of the lattermost, named “Kiwi” is especially social with the guests flitting about from villa to villa to see if anyone happens to be munching on minibar nuts (which by coincidence we had, so she became Lori’s best friend enjoyed a prolonged and intimate visit for an extended period).

Oaga - petting zoo 2

Oaga - petting zoo 3

Oaga - kiwi 3

Oaga - kiwi 2

Oaga - kiwi 1

Best of the Maldives: Biggest Maldivian Village – Heritance Araah

Heritance Aarah - village school

While some resorts have shared a bit of local history and culture with the reproduction of an authentic Maldivian hut or two Heritance Aarah has recreated virtually an entire mini-village. The outdoor exhibition sits on over a half an acre of Walking Pine forest. It includes traditional house (obviously), a school (above), a water well and a structure for food prep that includes a number of ancient culinary tools.

Heritance aarah - village kitchen

Heritance Aarah - village kitchen 2

Heritance Aarah - village kitchen 3

Heritance Aarah - shisha

Best of the Maldives: Underground Museum – Nika

Nika - underground museum 1

The Maldives is famous for its underwater wonderland, but a few resorts have found a way to expand the limited real estate available to them by digging down for cellars to house wines, cheese and sweets Nika has the most Maldivian underground lair in the Maldives with its underground museum of history and artifcts:

  • “The Museum is the result of the transformation of a furnace dating back to the 70s of the last century. Two dimensions coexist in the project: conservation (which has always been part of Nika’s DNA) and the creation of a new space which are confronted in a constant dialogue. In a maze of underground tunnels and coral vaults, in the “spatial” and architectural uniqueness of the Nika, a Museum is born, a project with an open and constantly evolving cultural program, where architecture, artefacts and individuals will tell travelers the story of Maldives and where the local community will be able to rediscover their traditions.”

for a short tour, see the video at the bottom.

This post has inspired the addition of a new tag for the blog, “Underground”.

Nika - underground museum 2

Nika - underground museum vid

Best of the Maldives: Gourmet Maldivian – The Standard

The Standard - maldivian food 6

Many resorts feature Maldivian curries, fish dishes and of course the classic breakfast dish, mas huni. But The Standard’s Gudaguda restaurant takes Maldivian ingredients and recipes to a truly distinctive gourmet level. We enjoyed a meal including (pictured)

  • Rihaakuru Gulha (dried tuna balls – above)
  • Boraboa Riha – pumpkin curry
  • Ravaa Foni – semolina pudding, coconut sugar, pandan, pine nuts
  • Dhivehi Farumas Garudhiya – reef fish broth, moringa bread

The Standard - maldivian food 5

The Standard - maldivian food 4

The Standard - maldivian food 3

The Standard - maldivian food 2

The Standard - maldivian food 1

Best of the Maldives: Gut Reset – Joali Being

Joali Being - gut reset

With the holidays behind us, many of us are plotting our January resolutions or at least recovery from the excesses of the festivities. Joali Being offers and complete “Gut Reset” which is a 5, 7 or 10 night programme with comprehensive catalogue of consultations, meals and treatments – Massage, Detox, Microbiome Therapy | Gut Reset, Wellbeing | JOALI Being:

  • Especially designed to address the root cause of digestive disorders, this Wellbeing Programme promotes cellular detoxication and restores the natural balance of your microbiome through a synergistic blend of gentle detoxifying treatments.”

My gut feel is that this will make your gut feel great.

Best of the Maldives: Candy Spa – Centara Mirage Lagoon

Centara Mirage Lagoon - candy spa

Tonight children around the world will have visions of sugar plums dancing in their heads, but the at Centara Mirage Lagoon, they can have these all year round at its “Candy Spa”…

  • “The Centara Mirage Lagoon Resort, located in the North Male Atoll, provides a range of sweet-themed services, including manicures and spa parties. Children can create body scrubs from bubble gum sherbet and toffee apple flavours, or enjoy massages infused with strawberries and cream.”

Should I Keep Maldives Complete Going?

Google results

You would think that after 16 years, maintaining Maldives Complete would get easier, but it seems every year it just gets harder. Not because it is growing (actually, the traffic has been pretty constant…another frustration), but rather because I am working harder just to stand still. In recent years, I wonder whether my latest research trip will really be my last. The balance of the considerable financial cost of hosting and researching not to mention the hours of work against the benefit of engaging with the Maldives travel industry as a participant rather than a spectator is getting less and less favourable.

The increasing challenges include:

  • Commodization of Content: When I started, content on the destination was hard to find. It existed mostly in paper travel catalogues from travel agencies (remember them?) which actually served as the source for lots of my early pictures. Now content and photos are everywhere. The issue used to be “there are so many resorts how do I choose?”, but now it’s “there’s so much content how do I choose?”. Supposedly such a situation could lead to a demand for curation, but that is not happening really (and AI could very possibly leapfrog the requirement for it).
  • Google Games: SEO (Search Engine Optimisation) on Google has now become a purely mercenary process with position going to the highest bidder with the deepest pockets (not me) and Google is even downgrading non-advertisers to make them harder to find (so they can optimise click-through revenue on their promoted sites). For a good analysis of this dynamic, watch “Why Google Search is Falling Apart”.
  • “Influencer” Fatigue: I’ve written a couple of pieces about these disfunctional wannabes ruining content creation (“9 Top Tips for Maldives Influencer Collaboration”, “10 Things Luxury Resorts Look For In An ‘Influencer Collaboration’”).
  • Corporatization of Properties: Corporates don’t go for distinctive. They go for cookie-cutter convention. Coasting on the destination’s natural beauty and climate made famous in the Instagram age, so many corporate resorts shun true creativity. Global marketing departments focus on quantity over quality more concerned with KPI numbers than captivating content.
  • Tragedy of the Commons: The people who should value a superfan of a destination are the destination themselves. I understand that most of the benefit of the Maldives Complete site is the country itself rather than any individual resort as I am helping people get to the destination, but not making any guidance about where to go (ie. no shilling). In the early days, the MMPRC was hugely supportive (especially Aima Hudhaa), but in recent years it is just focused on trade shows and international operators.
  • Indirect Benefit: Most widely bookmarked Maldives site in the travel industry” is how one Maldives travel specialist described Maldives Complete. Its benefit to resorts is indirect (ie. it helps agents who help people choose a particular resort) and doesn’t help marketing managers with the numerical metrics.
  • Content Harder to Create – After 2600+ “Best of the Maldives” posts, it gets harder to find new true distinctives and originals. I struggled to write about a property I visited recently because even though it was a great property, it was very similar in spec and approach to lots of others in its price class.

In many ways, the Maldives has grown up as a travel destination and doesn’t need my help anymore. It is gratifying to receive the piles of fan (e)mail raving about how helpful Maldives Complete was for their travel planning, but crowd-based support hasn’t extended much beyond the kindly worded thank-yous. For the vast majority of people, the Maldives is a once-in-a-lifetime trip. So while they appreciate my help, once they have visited, they have no further use for me. And those who can afford to come repeatedly either (a) like to repeat their favourite resort (saves doing research and taking chances on somewhere new), or (b) have admins and agents to do their research for them.

The net result is that the website is a lot of work and expense for diminishing benefit to me.

I’m not looking for VIP treatment nor blagging complimentary stays (like the hordes of irritating “influencer” wannabes), but it also doesn’t seem right to pay extra (because I end up paying full rack racks and can’t shop for deals) along with added expensive transfers (which run around $500 and I am changing resort every day or every other day) for an experience is not a relaxing holiday in paradise, but instead running around taking photos for the database, researching pieces, getting resort information and material al for the purpose of helping the property and destination.

Patrick Staerke, Jason and Victoria Kruse, Sonu Shivdasani, and Scott Le Roi are old school industry leaders who fell in love with the Maldives long before it was the darling of Instagram. They have been the stalwarts of support who have been vital in keeping the site alive for one and a half decades. Also, the avid fans of the site like Francisco Negrin and Paola Lamperti not only buoyed me up with their enthusiasm for the site, but also helped extensively with the research.

I remain hopeful that the main benefits of Maldives Complete are a valuable resource for the destination and its prospective guests:

  • Utility: Sometimes it seems like the marketing departments do everything possible to make it hard to get the basic information you want to for your prospective visit. Lots of eye-candy photos of palm trees, spa candles and sunsets without the practical details people seek out. Also, putting everything into an interactive database helps with the most common question “With so many resorts, how do I choose?”
  • Unified – A key aspect of its usefulness is its unifying ALL resorts (not just a selection) – past, present and future – into one place to make for easier reference and comparison.
  • Unbiased: It’s near impossible to find an objective source of information on the resort. With so much money at stake, the vast majority of content is promoting some inventory.

So, should I keep it going? Any ideas about how to get more support?