For some, the appeal of the Maldives is its idyllic tranquillity and the idea of squealing kids running around cuts right through the heart of their paradise fantasy. For those, Komandoo now offers the Maldives’ first ‘adults only’ resort ith the highest minimum age of any resort…
Their website specifies…
“Children below 18 years not allowed on the island. Children above 18 years staying at the resort will be charged as an adult.”
Some might say that limiting your customers is bad business, but ‘Seth-urday’ marketing maven Seth Godin argues the contrary. One of his great insights is about being ‘remarkable’ with ‘Purple Cows’ which make your product stand out. He argues that people need to be bold an brave to establish these distinctions even if it means alienating potential customers. This differentiation is a big challenge for Maldives resorts which number over 100 and yet all share the same turquoise waters and resplendent sunsets. A big motivation for my work on the ‘Best of the Maldives’ was to help prospective visitors identify differentiators that mattered to them in order to help winnow down this overwhelming selection of paradise. And if avoiding kids is one of those priorities, then Komandoo is the place for you.
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Actually, Dhoni Island was the very first 'no kids' resort (maldivescomplete.com/…/best-of-the-maldives-child-free-dhoni-island.aspx), but that resort is now closed indefinitely.