Most luxury resorts in the Maldives will feature some fine fashions in their boutiques, but Amilla featured fashion on a grand scale inviting both Style Guru Kat Farmer (“Does My Bum Look 40 in This”) and Maldivian Designer Raidha Shafeeg to share their insights and creations with the guests and online fans (I learned of their collaboration at Amilla’s London event where I met Kat). The event coincided with International Women’s Month showcasing these two leaders in their fields and included a fashion show as well as the discussion above. Always keen to feature pioneering Maldivians, Maldives Compete is delighted that Raidha shared some extra perspectives in an exclusive interview:
- What are your artistic roots (eg. your earlier memories of being enthralled by creative pursuits)?
Ever since a pretty young age, I’ve been interested in art and the creative world. I liked to paint and enjoyed drawing in my free time as well since it was a big hobby of mine. As I grew up, I studied arts in the schools I attended in order to develop my craft and learn more and acquired more knowledge about the artistic world.
- What training/education in the field have you done?
I did my HND in Fashion Design and Arts at the Academy of Design (AOD) in Sri-Lanka.
- What type of fashion do you focus on?
I would say that my main focus for my brand in regards of the type of fashion focused on, would be resort-wear as well as modest wear too, I love to keep up with current trends and love incorporating it into my new designs along with my personal touches.
- What are some of the key elements of your personal style?
I would honestly say that my personal style is an outwardly representation of my own personality – I love to dress in bright colours and love to experiment with bold prints as well.
- What is one of your favourite designs?
My favourite collection that I’ve debuted so far has to be the modest wear Bee Collection’ that we released in 2018 at the Mercedes-Benz show at Sri-Lanka. It was a collection that drew its inspiration from the concept of a bee colony and its hierarchies which I ruled by the queen bee. It is a collection that promotes women empowerment and I enjoyed designing the collection very much.
- Who are some fashion designers who you admire?
One designer I admire – and have admired for a long time – has to be Italian designer Donatella Versace. I love her designs for Versace and her personal style as well.
- What advice would you give to aspiring Maldivian designers?
My advice for any aspiring Maldivian designer is try to make something long lasting and worthwhile using your creativity and always believe in yourself and genuinely enjoy and love what you’re doing and do your work passionately as that’s always a sure-fire was to success.