Best of the Maldives: Press Kit – LUX* Maldives / Gangehi

LUX Maldives press kit

Bumf, swag and paraphernalia. That is the burden of conventional marketing. The most popular give-away (often sponsored) at trade-shows is a carrier bag to haul all of the brochures, pamphlets, flyers, fact sheets and other assorted promo material. After a tour, I have to watch my baggage weight with piles of paper I bring back. LUX* Maldives has remedied all that with their credit card USB press kit. After my island tour, PR Manager Dolores Semeraro handed me all the material I needed on the handy little device shown here.

As it happens, when I met with Raffaela Colleoni of Gangehi at WTM and they had the same gizmo. But they had a picture of the island on it. In fact, several of the business cards I collected featured aerial resort shots. I think this is a smart idea. The romantically diminutive dot nestled in swathes of turquoise IS the ‘product’.

Like the Maldives islands themselves, good things do come in small packages.


LUX Maldives press kit close up

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