Bumf, swag and paraphernalia. That is the burden of conventional marketing. The most popular give-away (often sponsored) at trade-shows is a carrier bag to haul all of the brochures, pamphlets, flyers, fact sheets and other assorted promo material. After a tour, I have to watch my baggage weight with piles of paper I bring back. LUX* Maldives has remedied all that with their credit card USB press kit. After my island tour, PR Manager Dolores Semeraro handed me all the material I needed on the handy little device shown here.
As it happens, when I met with Raffaela Colleoni of Gangehi at WTM and they had the same gizmo. But they had a picture of the island on it. In fact, several of the business cards I collected featured aerial resort shots. I think this is a smart idea. The romantically diminutive dot nestled in swathes of turquoise IS the ‘product’.
Like the Maldives islands themselves, good things do come in small packages.
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