Everyone wants to be Liked.
The most prominent bragging rights to any Facebook presence is ‘Likes’ (or ‘Members’ if you are set up as a ‘Group’). While this measure is debatable, it is transparent and certainly indicative of a degree of engagement and popularity.
The runaway winner for Maldives resorts is Kuramathi with 7,347 ‘Likes’.
Frankly, this is the page that kicked off my investigation into the use of Facebook by various resorts. When I went to the Kuramathi page I was struck by the richness of activity and contributions by both the resort and guests. I had visited plenty of resort Facebook pages, but Kuramathi’s made me wonder if any other resorts had stepped up to this level. I figured that I couldn’t dish out a ‘Best of Maldives’ without a more thorough examination. I really had to look at all of the resorts’ Facebook Pages (or in some case Groups). When I first made note of this idea for a post, Kuramathi had over 4,000 Likes, when I did my survey in January they had 7,347 and as of yesterday (see snap above) they stood at 7,786. In just a month, they have grown over 500 which is half the amount of the average total number of ‘Likes’ by resorts. In fact, their growth in a single month of 500 is more than total Likes/Members of 47 resorts.