The heart of the Hard Rock ambience are the ubiquitous memorabilia displays of the most renowned acts in the music world. The sprawling landscape of an entire resort provides a stadium-scale palette for the mementos of performing history underscoring their very distinctive aesthetic like a ten-foot bass tower. Like the most pioneering artists themselves, Hard Rock knows what it is as an entertainment and lifestyle offering and it is not afraid to go all out in expressing it. I find the most tedious resorts to be those vanilla concoctions that try to be all things to all people and only end up being nothing special to everybody. The vibrant vibrations vibe may not be everyone’s cup of tea, but for those who do enjoy it, few do it better.
