Every Maldives Tour is probably the most stirring reminder of the year of why I invest so much time, effort and money into the Maldives Complete website. As it happens, en route this time I was catching up on a bit of reading which included a piece by Esquire magazine on a letter Kurt Vonnegut wrote to his students. He tells them to “practice any art…” and that is what I am doing with Maldives Complete. From blog writing, to coding, to all the other creative activities that go into the content of the site.
During my visit with Sun Siyam Iru Veli, their digital marketing manager described how they segmented the people the resort supports during their visits – celebrities, influencers, and content creators. While I have a bit of a profile in the niche arena of Maldives tourism, and the site influences research guests and operators, he said that my real value was content creation. I guess I never really thought of my role in such a clear manner, but it makes sense in light of my motivations which abide by Vonnegut’s wise advice.