Best of the Maldives: Charity Challenge – Anantara Dhigu

Anantara Dhigu - Ice Bucket Challenge

Never mind the scented cloths and tropical cocktails, Anantara Dhigu has introduced an even more refreshing way to cool down…

“Torsten Richter, Cluster General Manager of Anantara Dhigu, Anantara Veli and Naladhu Maldives resorts in South Male Atoll, Maldives, accepted the Ice Bucket Challenge to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations towards medical research…The event was held at the resorts’ weekly cocktail gathering and was attended by 200 guests, with 50 guests and associates stepping under the bucket throughout the course of the evening for a brief shower with chilled Indian Ocean water.”

As a marketer, I have been intrigued by the dynamics of the whole Ice Bucket phenomenon which has spread across the world. I think there are some who seeks to inspire a fraction of the engagement and excitement that the challenge has.

Kudos to the Dhigu team for embracing the phenomenon with such gusto and creativity.  Bill Gates would be impressed.

Anantara Dhigu - Ice Bucket Challenge 2

Anantara Dhigu - Ice Bucket Challenge 3

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