Social Media Holi-Day

Anatara Dhigu - Bar Rafaeli social media

Social Media Day today celebrates the surge of sharing and micro-blogging that has exploded on the web in the past couple of years. When I launched Maldives Complete nearly a decade ago, the inclusion of a “Blog” on this travel site was somewhat of a novelty. For the first few years, now resort really has any blog on their website. Blogging tended to be more the domain of technologists and political pundits. Now any girl (yes, the social media elite is dominate entirely by young women) with a trust fund and a well turned ankle is a “lifestyle blogger”.

I’m still about the interesting analysis (even if it is illustrated with some local colour). My fashion database now includes over 700 Maldives-loving fashionistas of which of 200 are classified as “bloggers”.

I’ve also gathered up their social media credential across a range of the top platforms including the following (with the top Maldives visitors by each)…

  • Instagram: Victoria Beckham (United Kingdom) – 8,990,000 Followers (One & Only Reethi Rah)
  • Facebook: Deepika Padukone (India) – 27,667,000 Followers (Taj Exotica)
  • Twitter: Paris Hilton (USA) – 13,600,000 Followers (Velaa)
  • YouTube: Tanya Burr (United Kingdom) – 531000 Views (LUX South Ari Atoll)

I’ve created a basic “Maldives Complete Digital Index” based on the numbers of Followers, etc. each individual has. Ties in Index points broken by total points (which adds things like Wikipedia, IMDB, website)…

A few observations…

  • English matters – The big English speaking countries – UK, USA, India – dominate 16 of the top 20
  • Looks matter – “Models” are the biggest category with 9 of the top 20. Despite commanding nearly a third of all fashion/travel material posted, only 2 actually Bloggers made it into the Social Media top twenty.
  • Sports Illustrated matters – Anantara Dhigu/Veli and Banyan Tree Vabbinfaru together boasted 5 of not just the top 20, but the top 10! Both on the high-heels of the Sports Illustrated photoshoots taken place there. Aside from those, no other resort had more than one entry.
1. Bar Refaeli (Israel) – Anantara Dhigu [ABOVE]
2. Tanya Burr (United Kingdom) – LUX South Ari Atoll
Lux South Ari Ari - Tanya Burr social media
3. Tyra Banks (USA) – Banyan Tree Vabbinfaru
Banyan Tree Vabbinfaru - Tyra Banks social media
4. Christine Teigen (USA) – Anantara Dhigu
Anantara Dhigu - Christine Teigen social media

5. Brooklyn Decker (USA) – Anantara Veli
Anantara Dhigu - Brooklyn Decker social media
6. Priyanka Chopra (India) –Nika
Nika - Priyanka Chopra social media
7. Irina Shayk (Russia) – Anantara Kihavah Villas
Anantara Kihavah Villas - Irina Shayk social media
8. Yeng Constantino (Philippines) – Angsana Velavaru
Angsana Velavaru - Yeng Constantino social media
9. Heidi Klum (Germany) – Banyan Tree Vabbinfaru
Banyan Tree Vabbinfaru - Heidu Klum social media
10. Dita Van Teese (United Kingdom) – Conrad Rangali
Conrad Rangali - Dita Van Teese social media

11. Bipasha Basu (India) – Four Seasons Kuda Huraa
Four Seasons Kudaa Huraa - Bipasha Basu social media
12. Sonakshi Sinha (India) – Four Seasons Landaa Giraavaru
Four Seasons Landaa Giraavaru - Sonakshi Sinha social media

13. Sonam Kapoor (India) – Jumeirah Vittaveli
Jumeirah Vittaveli - Sonam Kapoor social media
14. Victoria Beckham (United Kingdom) – One & Only Reethi Rah
One and Only Reethi Rah - Victoria Beckham social media
15. Zoe Sugg (United Kingdom) – Ranveli
Ranveli - Zoe Sugg social media
16. Nicole Scherzinger (USA) – Sun Siyam Irufushi
Sun Siyam Irufushi - Nicole Scherzinger social media
17. Deepika Padukone (India) – Taj Exotica
Taj Exotica - Deepika Padukone social media
18. Paris Hilton (USA) – Velaa
Velaa - Paris Hilton social media

19. Charlotte Crosby (United Kingdom) – Zitahli Kudafunafaru
Zitahli Kudafunafaru - Charlotte Crosby social media

20. Cheryl Fernandez-Versini (United Kingdom)
Cheryl Fernandez-Versini Maldives social media

 

Name

Country

Resort

Occupation

Index

Instagram

Twitter

Facebook

Bar Refaeli

Israel

Club Med Finolhu Villas

Model

20

1,800,000

808,000

2,665,000

Tanya Burr

United Kingdom

LUX South Ari Atoll

Blogger

20

2,600,000

1,780,000

794,000

Tyra Banks

USA

Banyan Tree Vabbinfaru

Model

18

3,300,000

12,900,000

6,485,000

Brooklyn Decker

USA

Anantara Dhigu

Model

16

295,000

734,000

358,000

Priyanka Chopra

India

Nika

Model

16

2,900,000

10,900,000

16,657,000

Christine Teigen

USA

Anantara Dhigu

Model

18

3,100,000

909,000

49,396

Irina Shayk

Russia

Anantara Kihavah Villas

Model

15

3,600,000

683,000

6,466,000

Yeng Constantino

Philippines

Angsana Velavaru

Musician

15

1,300,000

4,830,000

8,664,000

Heidi Klum

Germany

Banyan Tree Vabbinfaru

Model

15

2,300,000

3,400,000

4,145,000

Dita Van Teese

United Kingdom

Conrad Rangali

Model

15

941,000

2,050,000

2,012,000

Bipasha Basu

India

Four Seasons Kuda Huraa

Actress

15

1,100,000

3,990,000

4,817,000

Sonakshi Sinha

India

Four Seasons Landaa Giraavaru

Actress

15

1,900,000

5,560,000

19,224,000

Sonam Kapoor

India

Jumeirah Vittaveli

Actress

15

2,500,000

7,250,000

12,200,000

Victoria Beckham

United Kingdom

One & Only Reethi Rah

Singer

15

8,900,000

9,380,000

2,500,000

Zoe Sugg

United Kingdom

Ranveli

Vlogger

15

6,800,000

3,770,000

2,400,000

Nicole Scherzinger

USA

Sun Siyam Irufushi

Musician

15

1,900,000

5,320,000

8,293,000

Deepika Padukone

India

Taj Exotica

Actress

15

3,000,000

11,400,000

27,667,000

Paris Hilton

USA

Velaa

Model

15

5,600,000

13,600,000

7,518,000

Charlotte Crosby

United Kingdom

Zitahli Kudafunafaru

Actress

15

3,500,000

2,410,000

1,458,000

Cheryl Fernandez-Versini

United Kingdom

Singer

15

2,200,000

6,400,000

5,207,000

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